An opportunity, an idea & lots of tea
Maybe it’s the way of things, but even bad situations create opportunities. A little while back, Pete, co-creator of Inventosaur, was running a successful e-commerce business when sales took a bit of a dip.
Running an e-commerce when your market sector becomes over-saturated can be a challenge. Even if you take care to invest in great products, content and website design in the good times, when the market peaks, inventory that used to fly out of the door starts to hang around, and the hidden cost of holding on to long-term slow movers starts to bite.
Inventosaur was born out of Pete’s experience running an e-commerce business in a sector that got a bit too crowded. With sales growth tailing off, it became clear that he needed better tools to both identify and promote slow moving items to his customers. But what if he could combine a slow seller with a good seller, SKUs that were historically bought together, to create conversion-driving combination offers that turned stuck stock into top-selling merch?
Pens, paper, and enough tea to hydrate an elephant later, Pete had worked out his ideal system; now he just needed someone with the coding skills to build it.
As luck would have it, Pete had a friend called Relja with a particular set of skills: Relja could code like Gandalf could lead Hobbits to trouble.
Over Skype and with a badly-drawn diagram in one hand, a cup of now cold tea in the other, Pete explained to Relja his idea, and one became two. How sweet. With unique skills in all things data and a brain that eats maths for breakfast, Relja coded up and improved upon Pete’s idea. Inventosaur slowly came to life, and a practical solution to slow-moving inventory for online retailers was born.